Mixue Di Mo活動提案

A polished pastel-pink Chinese marketing proposal slide for a Mixue Ice Cream & Tea and Roco Kingdom Di Mo co-branded campaign.

{"type":"wide marketing proposal slide for a co-branded campaign visual concept","format":"16:9 presentation board, clean commercial deck design","language":"Chinese visible text with English campaign title","style":"cute youthful brand-collaboration pitch deck, pastel pink gradient background, rounded white cards, soft shadows, hot-pink headings, small decorative sparkles and clouds, polished agency proposal aesthetic","header":{"position":"top","left_logos":{"count":2,"items":["蜜雪冰城 logo with snowman mascot and text","洛克王國 ROCO KINGDOM logo with black crown icon"],"separator":"×"},"main_title":"{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN\"}","large_chinese_headline":"{argument name=\"Chinese headline text\" default=\"甜蜜冒險 萌力出發\"}","subtitle":"蜜雪冰城 × 洛克王國 迪莫聯合活動","right_hero":"large Mixue bubble tea dessert cup beside a cute blue-and-white Di Mo mascot character with yellow horn-like ears and tail, floating on a pastel rainbow streak"},"layout":{"main_sections_count":3,"sections":[{"title":"1. 項目簡報","position":"left card","icon":"pink clipboard outline","content_blocks_count":3,"content_blocks":[{"label":"項目背景：","body":"蜜雪冰城與洛克王國人氣角色‘迪莫’聯名，以‘甜蜜冒險’為主題，打造限定產品、周邊與沉浸式視覺體驗，強化品牌年輕化心智，激發消費熱情與社交傳播。"},{"label":"項目時間：","body":"2024年7月（新品上市及聯名周邊同步上線）"},{"label":"合作亮點：","bullets_count":4,"bullets":["迪莫IP授權與專屬形象定製","聯名飲品與限定包裝、周邊盲盒","線下門店視覺煥新 & 戶外大屏","全渠道內容傳播與用戶互動"]}],"bottom_thumbnails":{"count":4,"items":["street storefront poster mockup","pink campaign standee featuring Di Mo and drink","digital outdoor advertising screen mockup","tabletop collectible merchandise and drink display"]}},{"title":"2. 核心創意","position":"center card","icon":"pink lightbulb outline","intro_headline":"以「甜蜜冒險」為主線，開啟與迪莫的奇妙旅程！","intro_body":"我們將迪莫設定為‘甜蜜冒險夥伴’，陪伴用戶探索MIXUE的美味世界，傳遞快樂、元氣與陪伴感。","creative_cards_count":4,"creative_cards":[{"label":"核心角色：迪莫登場","description":"萌力夥伴，元氣出發","icon_or_image":"Di Mo mascot running"},{"label":"核心體驗：甜蜜冒險","description":"聯名新品 × 冒險主題視覺","icon_or_image":"Mixue drink cup"},{"label":"核心互動：一起出發","description":"多觸點互動，激發UGC與分享","icon_or_image":"pink chat bubbles with heart"},{"label":"核心權益：限定收藏","description":"聯名周邊與限定包裝，提升收藏價值","icon_or_image":"pink gift box"}]},{"title":"3. 目標與成果指標","position":"right card","icon":"pink target outline","goals_block":{"label":"核心目標：","bullets_count":4,"bullets":["提升品牌年輕化形象與用戶好感度","推動新品銷量增長","擴大品牌聲量與社交影響力","沉澱用戶資產，促進複購與會員增長"]},"kpi_tiles":{"title":"關鍵成果指標 (KPI)：","count":4,"items":[{"label":"銷售目標","value":"+20%","subtext":"聯名新品銷售額 vs 活動前同期","icon":"pink drink cup"},{"label":"曝光目標","value":"1億+","subtext":"全渠道曝光總量","icon":"pink eye"},{"label":"互動目標","value":"500萬+","subtext":"互動總量（點讚/評論/分享等）","icon":"pink chat face"},{"label":"會員增長目標","value":"30萬+","subtext":"新增會員數","icon":"pink user silhouette"}]},"footnote":"數據目標為預估值，最終以實際執行效果為準；渠道覆蓋：門店 / 線上商城 / 社群媒體 / OOH / KOL / 私域"}]},"visual_requirements":{"canvas":"{argument name=\"canvas size\" default=\"1152×768\"}","palette":"{argument name=\"color palette\" default=\"soft pastel pink, white, hot pink accents, sky blue mascot details, small yellow highlights\"}","typography":"bold rounded sans-serif Chinese headings, clean readable body copy, hierarchy like a professional brand proposal","composition":"three equal rounded white panels aligned horizontally under the hero header, generous margins, consistent pink icons, precise grid layout, high-resolution polished mockup"}}

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