Premium Pizza Advertising Poster

CREATIVE DIRECTION
Create a premium, agency-level {argument name="brand" default="DOMINO'S"} advertising poster inspired by the visual language of bold QSR / FMCG social campaigns: strong graphic composition, one instantly readable visual metaphor, controlled product photography, saturated brand colour as the entire world, clean negative space, tactile food realism, short stacked typography and carousel-system consistency.
Do not copy any specific reference composition.
Extract the common principles and build an original execution.
The poster must feel like a real global pizza campaign art-directed for Instagram, photographed by a commercial food photographer, not a generic AI food poster.

The visual must communicate the idea before the viewer reads the copy.

CAMPAIGN DNA
Brand: {argument name="brand" default="DOMINO'S"}
Hero product: {argument name="product" default="signature pepperoni / cheese pizza"} in authentic Domino's packaging language
Campaign territory: craving + delivery win
Concept: THE BOX IS THE WIN
Personality: hungry, playful, confident, fast, slightly cheeky
Colour system
- Dominant {argument name="color" default="red (#E31837)"}
- Domino's blue (#006491) used only as logo, box accent, small graphic punctuation
- White
- Soft cream / mozzarella highlight
- Restrained dark red shadow
The red must own the frame immediately. It should not look like generic ketchup advertising.

CREATIVE EXECUTION
Graphic visual metaphor + premium pizza hero + QSR social poster
Use:
- oversized short typography
- product scale
- repetition of brand red
- negative space
- one gag / one object relationship
- controlled steam and cheese gloss
- strong alignment
Avoid environmental documentary. This is not a street-lifestyle film still unless the specific frame requires hands/tray.

BACKGROUND
A completely controlled advertising field.
Rich saturated Domino's red with subtle tonal depth.
Allowed:
- extremely subtle blob / pepperoni-dot pattern at very low contrast
- restrained radial falloff
- soft dimensional shadowing
Forbidden:
- random restaurant interior as default
- dirty kitchen
- city street
- collage clutter
- extra brands

HERO PRODUCT
Photoreal Domino's pizza as the most important physical object.
Preserve recognizable Domino's box / logo geometry. Do not invent a new logo. Do not redesign the wordmark.
Show:
- molten mozzarella
- pepperoni oil
- realistic crust blistering
- visible steam, restrained
- authentic corrugated pizza box when the box is in frame
- believable grease sheen, not plastic CGI
Product occupies roughly 50–65% of the frame width unless the idea needs scale contrast.

TYPOGRAPHIC SYSTEM
Headline: short, 3–6 words, bold contemporary grotesk / heavy sans.
Primary line in white.
One hook word may be cream-yellow.
Secondary line smaller, quieter.
Optional bottom lockup: ORDER NOW as a small yellow pill.
Optional footer: Hot. Fast. Yours.
Typography is hierarchy, not decoration.
Do not flood the frame with copy.

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